Custom-made flax & cotton top mattress

Two week ago I received my new top mattress from Flaxyhome.

It had taken me a sizeable amount of time to narrow in on what I was looking for in the perfect top mattress to complement my organic kapok mattress.

Reading up on amongst others the famous Hästens bed construction (and visiting their flagship store here in Copenhagen), I learned of flax (which is used in addition to horsehair, wool and cotton), which I’d thus far placed somewhere in the 70’s — one of my grandmother’s favourite materials.

Continue reading Custom-made flax & cotton top mattress

Bag om en lead ads-kampagne på Faebook | Beskyt krigens børn

Kontekst for: Safe Schools | Beskyt krigens børn-kampagnen på Facebook
I Folkekirkens Nødhjælp kører vi for tiden en underskriftskampagne. Kampagnefokus er toleddet: 1) Situationen i Syrien; 2) Børns vilkår i krigsramte områder generelt betragtet.

Kontekstmæssigt er kampagnen centreret omkring Safe Schools Declaration.

Kampagnens KPI’er er af gode grunde ikke offentligt tilgængelige. Men målsætningen har været (for os) et klassisk mix af branding, leadindsamling, donoraktivering & re-aktivering kombineret med et fokuseret, målbart eksperiment/forsøg med Facebooks lead ads-annonceringsformat & -model.

To sideløbende spor målgruppemæssigt
I kampagneperioden køres to sideløbende spor: 1) engagementskabende (primært målrettet followerbasen, 221.000 stor; 2) konverterende spor (segmentstørrelse omkring 1,200.000, primært kvinder, primært bosiddende i landets større byer, primært gift eller forældre).

Opslagstyper: Lead ads på Facebook
Opslag 1: Klassisk klikopslag (billede i 1200×628). Klikbart område er 1) billedet; 2) kliktekst (Beskyt krigens børn. Klik for at skrive under her).

Skærmdump af annoncen:

Annonceperformance
Annoncen performer over gennemsnit — trods der mangler de klassiske NGO-parametre, særligt manglende billede af de mennesker, bomber rammer (her ville det typisk være et barn).

Continue reading Bag om en lead ads-kampagne på Faebook | Beskyt krigens børn

‘Aphantasia’: Did C. S. Peirce (& William James) “suffer” from it?

Yesterday, I stumbled upon the term ‘aphantasia’, which describes not being able to visualize / being born with a blind mind’s eye.

In an article by Bill Faw (‘Conflicting Intuitions May Be Based on Differering Abilities: Evidence from Mental Imaging Research‘), it is implied that William James suffered, in lack of a better word, from ‘aphantasia’ based on a specific passage from ‘Principles of Psychology‘):

“[James can] seldom call to mind even a single letter of the alphabet in purely retinal terms. I must trace the letter by running my mental eye over its contour in order that the image of it shall have any distinctness at all’” (The Religious Life: The Insights of William James).

Which could be summed up as an ability of not being able to “see” the phenomenal world.

I remember noticing a passage in Brent’s biography on Peirce in which Peirce reflects on having extreme difficulty conveying his thoughts. Akin to a semi-severe mental handicap.

Which led me to wonder if it’s been hypohesized that Peirce’s unique thinking style and way of expressing thoughts might be related to his suffering from ‘aphantasia’ (in addition to the proposed ‘rigeminal neuralgia’ and substance abuse.

It’s been suggested that people suffering from ‘aphantasia’ metaphorically think in a low-level language (to borrow a descriptive term from computer science), assembler, where “normal” people process information in a high-level language, which might perhaps explain Peirce’s ability to formulate mathematical concepts, e.g. confidence intervals, ahead of his time / his contemporaries (Peirce describing ‘likelohood’ & ‘confidence’ in roughly 1880 & Neyman & Fisher in 1937).

It’d be great to have your views on this.

Originally posted in the Facebook group ‘Charles S. Peirce Society‘.

References / perspectives
I borrowly heavily from E.P.F Wohlfart‘s research/essay: The People Who Think Without Pictures.

‘Aphantasia’, Wikipedia.

Bill Faw: Conflicting Intuitions May Be Based On Differing Abilities: Evidence from Mental Imaging Research. (2008).

Sir Fran Francis Galton: Statistics of Mental Imagery (1880).

Zeman, Dewar, Della Sala: Lives without imagery — Congential aphantasia (2015)

British Journal of Psychology: ‘Individual differences in reported visual imagery and memory performance‘ (2011)

Mental imagery and creativity: A meta-analytic review study (2003)

Contact: kasper[@]mediebevaegelsen[.]dk

011 — shuffle instructions

Take 1:
preliminaries / rest / rudimentarily
prescriptions / calm / coldly
indications / blame / softly

Take 2 — med adverbialledene ‘huffled til initial placering
softly / prescriptions / calm
coldly / preliminaries / blame
rudimentarily / indications / rest

Take 3 — subjektpladserne (paradigmatisk) shuffled ift ‘Take 1’

indications / rest / coldly
prescriptions / calm / softly
preliminaries / blame / rudimentarily

Take 4 — adverbierne i midten

preliminaries / softly / blame
indications / coldly / rest
prescriptions / rudimentarily / calm