In May 2011 it was ruled that EU websites must get user permission to store non-essential cookies on client computers. Website owners were given 1 year to comply before legal action is enforced.

This will result in all EU websites having to stop collecting Google Analytics data without the consent of the end user. (UK Government: Information Commissioner’s Office, Wikipedia, Google Analytics)

Læs også:
Danske partiers brug af Google Analytics — hvem svarer først?
Google Analytics — lovligt eller ulovligt?
Enhedslisten dropper Google Analytics
Google Analytics: Hvordan skal vi fortolke informeret samtykke?
Google Analytics: Hvis det ikke koster noget, er du nok produktet.