Agile Marketing Manifesto 2018

1 — Simplicity is essential

2 — Launch as early as possible, iterate

3 — Responding to change over following a plan

4 — Validated learnings over opinions, intuitions and beliefs

5 — Aligned collaboration over silos and hierarchies

6 — Many small experiments over few large bets

7 — Decentralization over hierarchies

8 — Ability to quickly respond to change is the source of success

Source -> Agile Marketing Manifesto

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