Clean tech investments: Solar (Trine) & crowdfunding platform (Abundance Investment)

Solar farm (off-grid) in Rwanda through Join Trine

In October, I made two crowdsourcing investments in the cleantech / sustainable investment space. The first one is Join Trine which closed a new round this month with a new solar energy project in Rwanda.

2008 investors have raised €1,000,000 with an expected annual nominal investment rate of 6.75% for investments under €1,000 and 8.75% for investment higher than €1,000.

The project has – in one way or the other – an impact on 10 out of the 17 SDG’s (sustainable development goals). The proect is fully funded, and thus clused for new investments. The loan’s payback horizon is 42 months.

Graph showing payback rate and payback period. Source: Join Trine.

‘Meta-investment’ in British crowdfuding platform Abundance Investment through Seedr.

My first investment on Seedr was an equity investment in British Abundance Investment. Abudance Investment has raised £79 million since its inception in 2012 covering 32 projects with £12 million paid out in returns. Abunadnce Investment operates within the following sectors: Ocean energy, Geothermal energy, wind energy, solar farms, renewables bonds & future energy projects.

Examples of investments closed in 2016, 2017 & 2018:

United Downs Geothermal
Atlantis Ocean Energy
Upper Pitforthie Windgen
Swindon Chapel Farm Solar
Thrive Renewables Bond
Atlantis Future Energy

Solar energy project illustration from Abudance Investment. Source: Abundance Investment.

Abundance is helping build a more democratic and open financial system that gives people control over their money and how it’s invested. We want everyone to be able to take part in the transition to a better world and share in the financial benefits from doing so, be that through their investments, their ISA, or as a shareholder. (source)

Equity & ROI & Abudance
Equity share & expected return on investment: 4-15% per annum (gross); equity offered: 6.76%. All projects so far are tech-heavy / industrial, which I see as a great plus in comparison to the mixed projects (including a lot of ICO & pseudo AI stuff at e.g. Wefunder, in addition to being authorized and regulated by British Finalcialn Conduct Autority.

Facebook Dynamic UTM Tagging, Nomenclature & Examples

Cross-published at Linkedin: Facebook Dynamic UTM Tagging

UTM is an abbreviation for Urchin Tracking Module. The naming can be considered legacy as Urchin was aquired by Google in 2005; UTM tagging, however, remains the industry standard of tracking parameters in most web analytics suites and advertising platforms.

Short history of UTM tagging
Dynamic UTM tagging has been a part of AdWords for a long time and Google recommends this over static markup. Dynamic tagging entails that variables such as campaign name, adset name, ad name, bid type, etc. are inserted automatically instead of being statically coded into ad URL’s.

Such url’s can be recognized by ?gclid= prefix followed by a long string of dynamically generated characters. Facebook adds a similiar string with account setup for attribution modelling as part of Facebook Analytics.

Algorithmic matching of, for instance, more than 1000 campaigns with each 1000 ad groups with each 1000 ads makes this a very sound approach (never send a man to do a machine’s job!).

If the naming convetion/tagging is consistent, the number of campaigns, ad groups & ads could be infinite without causing a higher (human) work-load.

The five most common UTM parameters (standardized & popularized by Google Analytics)

  • Source, the referrer of the visitsn (e.g The Guardian, Facebook, Instagram)
  • Medium, the medium (.e. CPC, CPM, organic, referral)
  • Campaign, the name of a given campaign (Christmas, July, retargeting, always on)
  • Term, most commonly used for keywords in search ads or identifying audience groups (donation, brand name, men, 30-35)
  • Content, most commonly used for identifying content in ads (photo, video, canvas)

Omnichannel portability & anti-tracking initiatives
In favour of manual tagging, or semi-manual tagging, is tagging portability between systems. Google Analytics can interpret Adwords’ dynamic tags, but Facebook Analytics cannot; at least, I’ve not been able to make such a setup work. UTM parameters are a great solution in a time where cookie based targeting sees more and more restrictions, e.g. Do Not Track & Apples” Tracking Prevention initiative to ensure privacy in a post-Cambridge Analytica time.

Omnichannel remarketing
Standard UTM parameters, if they’re expressed into clear text in urls, can be read across platforms. Thus, it’s possible to create targeting or analysis nomenclatures that permit targeting based on information that’s normally only available to one system (e.g. Facebook) for use on another platform (e.g. Google, Linkedin, Twitter, Portrait, Adobe Campaign or Agilic) or display advertising across of thousands of platform when bought through RtB platforms that offer simple URL matches (which all do). A walk-through of such a setup will have to wait to a dedicated blog post.

Facebook dynamic tagging
I’m unsure as to when Facebook implemented and made publicly available their dynamic tagging solution. The earliest mentions I can find on blogs is around February 2018. Facebook’s official guide can be found here About URL parameters. It’s a good starting point.

I can llowing two Linkedin Pulse posts  How to get Auto UTM tagging in your Facebook Ads campaigns? and Use Dynamic Facebook URL Parameters to tag your campaigns (UTM)

The variables supported are:

One-variable example – encoding and decoding city names
A concrete example from a campaign we’re launching tomorrow:


‘&’ marks the string as a supplement/suffix to the exising URL including its manually added parameters ‘utm_City’ declares the variable name. ‘{{}}’ contains the variable (‘’) which will be populated automatically by Facebook based on the campaign’s adsets (in this campaign, we’re using the adset name to identify 15 city groupings.

The ‘’ variables are not dynamically encoded, but manually setup in a comples matrix in Ads Manager.

Ensuring variable consistency when editing campagins & ad sets

It’s not an uncommon practice to change campaign and/or ad set names — I do this regularly especially when cloning existing/old including their adsets in order to save time. How does this affect dynamic tagging?

According to Facebook:

Name-based URL parameters will be set to the names provided for your campaign, ad set or ad when they are first published. We’ll use those names as the parameter values during replacement. You can still edit your URL and campaign, ad set or ad names, but the parameters will always refer to the original names.

Two to two variables & two to one variables

It’s possible to encode all Facebook variables (i.e. ad_id={{}}; adset_id;{}}; campaign_id={{}}; ad_name={{}}; adset_name={{}}; campaign_name={{}} into one UTM tag. Conversely, it’s also possible to separate each Facebook variable into single UTM tags.


Two Facebook variables in two UTM variables:

Two Facebook variables in one UTM variable:


CumEx Files — Support CORRECTIV (CumEx Papers)

410 billion DKK — 55 £billion — theft spanning more than fifteeen years.

Uncovered, analyzed and publicized by 19 media outlets, commercial and non-profit.

In Denmark, Politiken and Danmarks Radio have participated.

“This is pure and simple welfare theft committed by a corrupt global elite of bankers, lawyers and traders, who illegally helped themselves to billions in European tax money. We also know that the key reason why these schemes could go on for so long and prove so immensely lucrative is the lack of sincere and effective cooperation between EU member states’ authorities, which remains a systemic problem in Europe.” (source)

I’ve just donated to German Corrective that’s played a central part in shedding light on the complex setup behind the exploitation of European tax systems. I’d recommend you consider doing the same.

Support Corrective her: Support non-profit journalism!

A backlink or two to Corrective will also be of help to the projects digital impact in years to come.


Agile Marketing Manifesto 2018

1 — Simplicity is essential

2 — Launch as early as possible, iterate

3 — Responding to change over following a plan

4 — Validated learnings over opinions, intuitions and beliefs

5 — Aligned collaboration over silos and hierarchies

6 — Many small experiments over few large bets

7 — Decentralization over hierarchies

8 — Ability to quickly respond to change is the source of success

Source -> Agile Marketing Manifesto

Linkedin Pulse version here.

Svalerne –

Om alt går vel,
flyver svalerne
ned i søen som

Bortvendt bevægelse
mod evigheden og
solen drejer en omgang.

. . .

Den hvide hukommelse
opfinder dagligt
en strøm af glemsel.

Avec Christian Henriksen

Mine erfaringer med køb af bitcoin og ethereum

Blogposten er krydspubliceret på Linkedin her:
Introduktion til køb og salg af bitcoin & ethereum

Executive summary: Bitcoin & Ethereum – nemmest og sikrest?
Jeg har igennem mange år afsøgt mulighederne for at købe først bitcoins, sidenhen ethereum — og jeg er hver gang strandet ved enten et uoverkommeligt stort besvær og store kurtageudgifter kombineret med en dårlig fornemmelse af, hvor sikker investering er rent teknisk (ikke som valuta, men som en valuta, der kan blive stjålet/hacket/blive væk/slettet ved en fejl).

Den perfekte opskrift på en boble
Det er klart, at man slår sig selv lidt mere i hovedet, når kursen er kommet derop, hvor den er. Omvendt er det jo også den perfekte opskrift på en boble, hvis der er mange der sidder og slår sig selv oven i hovedet og efterfølgende kaster sig ud i sagerne med vinding for øje.

Den hollandske tulipanboble
Den hollandske tulipanboble nævnes ofte. Men det er ikke helt konsummenrabelt – der var stadig masser af tulipnløg. Som kunne plantes og bære blomst i masser andre lande end Holland. Af bitcoins er der kun 25 millioner.

Der er dog en teoretisk mulighed, at der i fremtiden kunne være flere, hvis alle bitcoinejere stemte for (hvilket ikke er supersandsynligt).

Bitcoins – den lette vej
Jeg er nået frem til, at det nemmeste og sikreste via disse tre instrumenter/ETN’er/fonde:

Ethereum XBT – ETN, der kan handles på Nasdaq Stockholm
Bitcoin XBT – ETN, der kan handles på Nasdaq Stockholm
Bitcoin Investment Trust – Handles på Nasdaq US.

Men det er en 100% lægmandsvurdering; virkeligheden kan sagtens være en anden. Hvis du er uenig / har en bedre mulighed så læg gerne en kommentar nedenfor.

Continue reading Mine erfaringer med køb af bitcoin og ethereum

Custom-made flax & cotton top mattress

Two week ago I received my new top mattress from Flaxyhome.

It had taken me a sizeable amount of time to narrow in on what I was looking for in the perfect top mattress to complement my organic kapok mattress.

Reading up on amongst others the famous Hästens bed construction (and visiting their flagship store here in Copenhagen), I learned of flax (which is used in addition to horsehair, wool and cotton), which I’d thus far placed somewhere in the 70’s — one of my grandmother’s favourite materials.

Continue reading Custom-made flax & cotton top mattress

Bag om en lead ads-kampagne på Faebook | Beskyt krigens børn

Kontekst for: Safe Schools | Beskyt krigens børn-kampagnen på Facebook
I Folkekirkens Nødhjælp kører vi for tiden en underskriftskampagne. Kampagnefokus er toleddet: 1) Situationen i Syrien; 2) Børns vilkår i krigsramte områder generelt betragtet.

Kontekstmæssigt er kampagnen centreret omkring Safe Schools Declaration.

Kampagnens KPI’er er af gode grunde ikke offentligt tilgængelige. Men målsætningen har været (for os) et klassisk mix af branding, leadindsamling, donoraktivering & re-aktivering kombineret med et fokuseret, målbart eksperiment/forsøg med Facebooks lead ads-annonceringsformat & -model.

To sideløbende spor målgruppemæssigt
I kampagneperioden køres to sideløbende spor: 1) engagementskabende (primært målrettet followerbasen, 221.000 stor; 2) konverterende spor (segmentstørrelse omkring 1,200.000, primært kvinder, primært bosiddende i landets større byer, primært gift eller forældre).

Opslagstyper: Lead ads på Facebook
Opslag 1: Klassisk klikopslag (billede i 1200×628). Klikbart område er 1) billedet; 2) kliktekst (Beskyt krigens børn. Klik for at skrive under her).

Skærmdump af annoncen:

Annoncen performer over gennemsnit — trods der mangler de klassiske NGO-parametre, særligt manglende billede af de mennesker, bomber rammer (her ville det typisk være et barn).

Continue reading Bag om en lead ads-kampagne på Faebook | Beskyt krigens børn

‘Aphantasia’: Did C. S. Peirce (& William James) “suffer” from it?

Yesterday, I stumbled upon the term ‘aphantasia’, which describes not being able to visualize / being born with a blind mind’s eye.

In an article by Bill Faw (‘Conflicting Intuitions May Be Based on Differering Abilities: Evidence from Mental Imaging Research‘), it is implied that William James suffered, in lack of a better word, from ‘aphantasia’ based on a specific passage from ‘Principles of Psychology‘):

“[James can] seldom call to mind even a single letter of the alphabet in purely retinal terms. I must trace the letter by running my mental eye over its contour in order that the image of it shall have any distinctness at all’” (The Religious Life: The Insights of William James).

Which could be summed up as an ability of not being able to “see” the phenomenal world.

I remember noticing a passage in Brent’s biography on Peirce in which Peirce reflects on having extreme difficulty conveying his thoughts. Akin to a semi-severe mental handicap.

Which led me to wonder if it’s been hypohesized that Peirce’s unique thinking style and way of expressing thoughts might be related to his suffering from ‘aphantasia’ (in addition to the proposed ‘rigeminal neuralgia’ and substance abuse.

It’s been suggested that people suffering from ‘aphantasia’ metaphorically think in a low-level language (to borrow a descriptive term from computer science), assembler, where “normal” people process information in a high-level language, which might perhaps explain Peirce’s ability to formulate mathematical concepts, e.g. confidence intervals, ahead of his time / his contemporaries (Peirce describing ‘likelohood’ & ‘confidence’ in roughly 1880 & Neyman & Fisher in 1937).

It’d be great to have your views on this.

Originally posted in the Facebook group ‘Charles S. Peirce Society‘.

References / perspectives
I borrowly heavily from E.P.F Wohlfart‘s research/essay: The People Who Think Without Pictures.

‘Aphantasia’, Wikipedia.

Bill Faw: Conflicting Intuitions May Be Based On Differing Abilities: Evidence from Mental Imaging Research. (2008).

Sir Fran Francis Galton: Statistics of Mental Imagery (1880).

Zeman, Dewar, Della Sala: Lives without imagery — Congential aphantasia (2015)

British Journal of Psychology: ‘Individual differences in reported visual imagery and memory performance‘ (2011)

Mental imagery and creativity: A meta-analytic review study (2003)

Contact: kasper[@]mediebevaegelsen[.]dk