Vellivs investeringer i olie, kul, tjæresand med mere – VIL DU VÆRE MED TIL AT FLYTTE 3,8 MILLIARDER?


Velliv, Danmarks tredjestørste pensionsselskab, har 3,8 milliarder kroner investeret i kontroversielle selskaber: 900 millioner i kul, 644 millioner i olie og gas, 118 millioner i tjæresand og så videre.

Det vil Felix min gode kollega, en mand med et varmt hjerte & en superskarp hjerne — gøre noget ved!

Men han har brug for din hjælp!

Læs hvordan her: Velliv Pension – Stem for klimaet!

Velliv, Pension, investeringer i olie, kul og gs
3,8 milliarder kan flyttes fra kontroversielle investeringer over i bæredygtige, klimavenlige virksomheder.



Join Trine – January 2020 stats / loan progress

Daystar Power 9, Nigeria

Status: Waiting to receive impact data

Daystar Power 7, Ghana

people with solar energy
28 tons CO2 reduced
13 solar systems installed

SolarHome 4, Myanmar

30195 people with solar energy
1443 tons CO2 reduced
6039 solar systems installed

Kingo 2, Guatemala

19925 people with solar energy
920 tons CO2 reduced
3985 solar systems installed

Daystar Power 5, Nigeria

people with solar energy
67 tons CO2 reduced
9 solar systems installed

More information

Clean energy / CleanTech 2018: List of crowdfunding platforms

Beregning af investeringsomkostninger

I eksemplet nedenfor er der beregnet udgift for tre omkostningskategorier, som afspejler 1) billig passiv investering, der følger et indeks (0,5%), 2) aktivt forvaltet ETF med tematisk fokus, 3) aktivt forvaltet portefølje via bank (3%).

I eksemplet er den indledende investering 1000 kroner (se bort fra, der står dollars). Hver måned tilføjes 1.000 kroner  i 25 år med en årlig rente på 7% (hvilket ofte fremhæves som et gennemsnitligt afkast for det brede aktiemarked over de sidste 30 år).

Lav dine egne beregninger her: Compare Investment Fees


Se også: Pensionselskabets Vellivs investeringer i olie, kul, tjæresand med mere

Slå mobile apps fra på Google Ads | How to Exclude Mobile Apps in Google Ads

English version below…
I august 2018 ændrede Google på targetingmulighederne via AdWords. Tidligere kunne man slå visninger af displayannoncer i apps fra – en ting, der kan dræne budget hurtigt og lede til en masse junktrafik, hvis der køres med retargetingsegmenter (eller det er i hvert fald min opfattelse).

Frem til og med august 2018 kunne det gøres ved at tilføje ‘’ under ‘placements‘. Fra og med august 2018 kan det kun gøres via Ads Editor.

En god guide her:
How to Exclude 141 Mobile App Categories in Google Ads (the Easy Way)

ENGLISH: How to Exclude Mobile Apps in Google Ads
I August 2018 Google changed the targeting options for GDN. Up until then, it was easily possible to turn of showing ads in mobileapps with a few clicks. Specifying ‘’ under ‘placements’ did the trick.

From an advertiser’s perspective not being able to control placements in this way, is extremely problematic, especially if one runs broad retargeting campaigns. From Google’s perspective it makes sense, however, to monetize a lot for surplus inventory in their network pool (at least I assume so).

Se også: Optimering af Google Grants-konto

Systemdigt, samskrevet

confounders / balance / reciprocally
algorithms / fire / proportionally
signifiers / close / correspondingly
vulnerables / derive / enrichingly
morphed / cognition / pixelates elastically
plastic / cascades / oscillate
fragiles / regenerate / remorsefully
patterns / proliferate
ruminations / violate / respectfully
triple-down / triangulate
periodically / characterize
legitimate / reiterate
preliminaries / rest / rudimentarily
prescriptions / calm / coldly
indications / blame / softly
softly / prescriptions / calm
coldly / preliminaries / blame
rudimentarily / indications / rest
indications / rest / coldly
prescriptions / calm / softly
preliminaries / blame / rudimentarily
preliminaries / softly / blame
indications / coldly / rest
prescriptions / rudimentarily / calm
whites / adhere
resilience / differentiates
signs / implicate

December’s investments: Atlantis Future Energy & Orbital Marine Power (Orkney)

Atlantis Future Energy project through Abundance Investment. Photo: Abundance Investment.
Atlantis Future Energy project through Abundance Investment. Photo: Abundance Investment.

In the middle of November I blogged about an investment in the cleantech British crowdfunding platform Abundance Investment. An introduction to Abundance Investment & Join Trine can be found here.

Læs mere December’s investments: Atlantis Future Energy & Orbital Marine Power (Orkney)

SolarHome, Myanmar

Illustration: Solar farm. Copryright: Join Trine.

Join Trine launched a new solar project yesterday through a new partner,  SolarHome which operates in Myanmar. Most of Join Trine’s investment offerings thus far have been on the African continent.

The project aims at raising €350,000 which is estimated to enable 16,000 people to get access to solar energy and replace the hazardous alternative, kerozene. The reduction of CO2 emissions will be in the 3,000 tons range.

I’ve added SolarHome to my small portfolio of Join Trine projects.

Read more about the project here.

Related posts
November’s cleantech investments: Equity in Abundance Investment & solar farm in Rwanda


Clean energy / CleanTech 2018: List of crowdfunding platforms

Crowdfunding turns excited investors into powerful advocates, potential customers, and happy beta testers. Combined, VCs and the crowd offer entrepreneurs a potent platform to begin their business. Simon Cook, CEO of Draper Esprit.

1 – Join Trine, crowdfunded solar energy projects

The first crowdfuding platform within the cleantech / clean energy space I came across is Join Trine. A Swedish platform founded in 2014. Join Trine specializes in solar energy (off-grid) in a range of African countries. The total amount raised & invested by November 2018 is $11,390,840.

I’ve placed three minor investment in three solar construction projects in Kenya & Rwanda to spread out the risc.

2 – Abundance Investments, crowdfunded clean energy

Founded in 2009 and open for the public since 2012 with a strong focus in ethically and beneficial investments in green energy of different types (solar energy, floating tidal stream turbines, wind mills and housing projects.

More information:
November’s cleantech investments: Equity in Abundance Investment & solar farm in Rwanda

Crowdfunding & millenials

I stumbled upon an interview with Join Trines CEO Sam Manaberi in CEO Today here, describing his experiences from German and American companies (Bosch International) and his view of the future for Trine & crowdfunding in general:

“Fortunately for us, we have also seen a significant rise in Millennials wanting to invest manageable portions of their disposable income in ways that also have a positive impact on society. This attitude to investing is not exclusive to Swedish Millennials, but something that is happening globally. With Millennials surpassing Baby Boomers as the largest generation in several countries, including the US, this group of consumers has naturally contributed to the rising trend of ethical investing.”

According to an analysis by Deloitte Millenials, which are losely defined as being born after the early 1980’s, are expected to  have an accumulatted net weorh of around $19 go 24 trillion by 2020 – which equals huge business opportunities.

Crowdfunding – example of return rates

According to Seedrs’ annual report (published August 2018):

“The non-tax-adjusted internal rate of return (IRR) of the whole
platform, which means the annualised performance (net of fees),
as of 18 May 2018, of a hypothetical portfolio that included all 577
deals, was 12.02% on a Fixed Percentage basis and 10.05% on a
Fixed Amount basis.”

November’s cleantech investments: Equity in Abundance Investment & solar farm in Rwanda

Syndicated to Linkedin: Cleantech investments

Solar farm (off-grid) in Rwanda through Join Trine

In October, I made two crowdsourcing investments in the cleantech / sustainable investment space. The first one is Join Trine which closed a new round this month with a new solar energy project in Rwanda.

2008 investors have raised €1,000,000 with an expected annual nominal investment rate of 6.75% for investments under €1,000 and 8.75% for investment higher than €1,000.

The project has – in one way or the other – an impact on 10 out of the 17 SDG’s (sustainable development goals). The proect is fully funded, and thus clused for new investments. The loan’s payback horizon is 42 months.

Graph showing payback rate and payback period. Source: Join Trine.

‘Meta-investment’ in British crowdfuding platform Abundance Investment through Seedr.

My first investment on Seedr was an equity investment in British Abundance Investment. Abudance Investment (founded 2009) has raised £79 million since its inception in 2012 covering 32 projects with £12 million paid out in returns. Abunadnce Investment operates within the following sectors: Ocean energy, Geothermal energy, wind energy, solar farms, renewables bonds & future energy projects.

Examples of investments closed in 2016, 2017 & 2018:

United Downs Geothermal
Atlantis Ocean Energy
Upper Pitforthie Windgen
Swindon Chapel Farm Solar

Solar energy project illustration from Abudance Investment. Source: Abundance Investment.

Abundance is helping build a more democratic and open financial system that gives people control over their money and how it’s invested. We want everyone to be able to take part in the transition to a better world and share in the financial benefits from doing so, be that through their investments, their ISA, or as a shareholder. (source)

Equity & ROI & Abudance
Equity share & expected return on investment: 4-15% per annum (gross); equity offered: 6.76%. All projects so far are tech-heavy / industrial, which I see as a great plus in comparison to the mixed projects (including a lot of ICO & pseudo AI stuff at e.g. Wefunder, in addition to being authorized and regulated by British Finalcialn Conduct Autority

Share type, dilution & preferential rights

A number of invenstors and potential investors have had access to asking questions to the Abudance team during the crowdfunding round. A question that often crops is the type of share (voting right), potential of dilution in regards to future rounds and, lastly, preferential rights.

Quoted here is Louise Wilson from Abudance Investment (quoted from forum post on on November 21st. Comments can only be read by people who have signed up on the platform (no investment necessary though):

Abundance has only one class of shares all of which have voting rights (one vote per share) and all the shares have what are called pre-emption rights which protect you from owning a smaller percentage of the company than you started with (being diluted). If we look to raise capital for the business in the future, you will be offered the chance to subscribe for shares in order to maintain your current percentage ahead of any new investors (ie you have the right pre-empt them).

If the price of the individual shares is going up, then the value of your holding has gone up whether or not you can or want to buy more shares. The ‘problem’ would only come if the shares were being issued at a price below where you bought yours. If you don’t buy shares in that circumstance, both the value of your holding goes down and the proportion of the company you own goes down by a larger proportion.

Words of warning

Crowdfunding is considered high risk – and above text is not a recommendation by any means, just a description of two possibilites of investment within the cleantech / sustainability / impact investment range.

Also see: Clean energy / CleanTech 2018: List of crowdfunding platforms

Facebook Dynamic UTM Tagging, Nomenclature & Examples


UTM is an abbreviation for Urchin Tracking Module. The naming can be considered legacy as Urchin was aquired by Google in 2005; UTM tagging, however, remains the industry standard of tracking parameters in most web analytics suites and advertising platforms.

Short history of UTM tagging
Dynamic UTM tagging has been a part of AdWords for a long time and Google recommends this over static markup. Dynamic tagging entails that variables such as campaign name, adset name, ad name, bid type, etc. are inserted automatically instead of being statically coded into ad URL’s.

Such url’s can be recognized by ?gclid= prefix followed by a long string of dynamically generated characters. Facebook adds a similiar string with account setup for attribution modelling as part of Facebook Analytics.

Algorithmic matching of, for instance, more than 1000 campaigns with each 1000 ad groups with each 1000 ads makes this a very sound approach (never send a man to do a machine’s job!).

If the naming convetion/tagging is consistent, the number of campaigns, ad groups & ads could be infinite without causing a higher (human) work-load.

Also see: Optimering af Google Grants-konto

The five most common UTM parameters (standardized & popularized by Google Analytics)

  • Source, the referrer of the visitsn (e.g The Guardian, Facebook, Instagram)
  • Medium, the medium (.e. CPC, CPM, organic, referral)
  • Campaign, the name of a given campaign (Christmas, July, retargeting, always on)
  • Term, most commonly used for keywords in search ads or identifying audience groups (donation, brand name, men, 30-35)
  • Content, most commonly used for identifying content in ads (photo, video, canvas)

Omnichannel portability & anti-tracking initiatives
In favour of manual tagging, or semi-manual tagging, is tagging portability between systems. Google Analytics can interpret Adwords’ dynamic tags, but Facebook Analytics cannot; at least, I’ve not been able to make such a setup work. UTM parameters are a great solution in a time where cookie based targeting sees more and more restrictions, e.g. Do Not Track & Apples” Tracking Prevention initiative to ensure privacy in a post-Cambridge Analytica time.

Omnichannel remarketing
Standard UTM parameters, if they’re expressed into clear text in urls, can be read across platforms. Thus, it’s possible to create targeting or analysis nomenclatures that permit targeting based on information that’s normally only available to one system (e.g. Facebook) for use on another platform (e.g. Google, Linkedin, Twitter, Portrait, Adobe Campaign or Agilic) or display advertising across of thousands of platform when bought through RtB platforms that offer simple URL matches (which all do). A walk-through of such a setup will have to wait to a dedicated blog post.

Facebook dynamic tagging
I’m unsure as to when Facebook implemented and made publicly available their dynamic tagging solution. The earliest mentions I can find on blogs is around February 2018. Facebook’s official guide can be found here About URL parameters. It’s a good starting point.

I can llowing two Linkedin Pulse posts  How to get Auto UTM tagging in your Facebook Ads campaigns? and Use Dynamic Facebook URL Parameters to tag your campaigns (UTM)

The variables supported are:

One-variable example – encoding and decoding city names
A concrete example from a campaign we’re launching tomorrow:


‘&’ marks the string as a supplement/suffix to the exising URL including its manually added parameters ‘utm_City’ declares the variable name. ‘{{}}’ contains the variable (‘’) which will be populated automatically by Facebook based on the campaign’s adsets (in this campaign, we’re using the adset name to identify 15 city groupings.

The ‘’ variables are not dynamically encoded, but manually setup in a comples matrix in Ads Manager.

Ensuring variable consistency when editing campagins & ad sets

It’s not an uncommon practice to change campaign and/or ad set names — I do this regularly especially when cloning existing/old including their adsets in order to save time. How does this affect dynamic tagging?

According to Facebook:

Name-based URL parameters will be set to the names provided for your campaign, ad set or ad when they are first published. We’ll use those names as the parameter values during replacement. You can still edit your URL and campaign, ad set or ad names, but the parameters will always refer to the original names.

Two to two variables & two to one variables

It’s possible to encode all Facebook variables (i.e. ad_id={{}}; adset_id;{}}; campaign_id={{}}; ad_name={{}}; adset_name={{}}; campaign_name={{}} into one UTM tag. Conversely, it’s also possible to separate each Facebook variable into single UTM tags.


Two Facebook variables in two UTM variables:

Two Facebook variables in one UTM variable: