Slå mobile apps fra på Google Ads | How to Exclude Mobile Apps in Google Ads

English version below…
I august 2018 ændrede Google på targetingmulighederne via AdWords. Tidligere kunne man slå visninger af displayannoncer i apps fra – en ting, der kan dræne budget hurtigt og lede til en masse junktrafik, hvis der køres med retargetingsegmenter (eller det er i hvert fald min opfattelse).

Frem til og med august 2018 kunne det gøres ved at tilføje ‘adsenseformobileapps.com’ under ‘placements‘. Fra og med august 2018 kan det kun gøres via Ads Editor.

En god guide her:
How to Exclude 141 Mobile App Categories in Google Ads (the Easy Way)

ENGLISH: How to Exclude Mobile Apps in Google Ads
I August 2018 Google changed the targeting options for GDN. Up until then, it was easily possible to turn of showing ads in mobileapps with a few clicks. Specifying ‘adsenseformobileapps.com’ under ‘placements’ did the trick.

From an advertiser’s perspective not being able to control placements in this way, is extremely problematic, especially if one runs broad retargeting campaigns. From Google’s perspective it makes sense, however, to monetize a lot for surplus inventory in their network pool (at least I assume so).