2020 solar investments in Tanzania, Nigeria, Malawi & Kenya through Swedish crowd-funding platform Trine

During the year’s first four months, I’ve expanded my investments in solar energy in Tanzania, Nigeria, Malawi & Kenya through Swedish crowd-funding platform Trine.

You can read more about Trine in this previous blog post:
Cleantech investments: Abundance Investment & solar farm in Rwanda


Greenligt Lanet 10, Tanzania

“Greenlight Planet is one of the leading providers of off-grid solar products in the world. Since 2009 Greenlight Planet has distributed its Sun King™ solar products to 10 million households, used by over 40 million people.

This loan will reach an estimated 41 000 people with access to clean electricity while avoiding about 9 500 CO2 tons emissions.” (source: Trine)

Yellow 3, Malawi

“This third loan to Yellow finances close to 5 000 solar home systems, targeting the rural population of Malawi. These system are expected to reach over 20 000 people with clean energy and estimated to reduce 4 700 tons of CO2 during its lifetime.

The national grid consists mostly of irregular supply of hydropower as the country is facing frequent droughts and low water levels.”

Daystar Power 12, Nigeria

“Companies like Daystar Power are accelerating the adoption of solar energy through the commercial & industrial (C&I) segment in West Africa. When businesses get access to reliable, affordable and clean electricity that enables economic growth and increased employment.”


Greenlight Planet 9, Kenya

“Greenlight Planet is one of the leading providers of off-grid solar products in the world. Since 2009 Greenlight Planet has distributed its Sun King™ solar products to 10 million households, used by over 40 million people.

This loan will finances systems that provide an estimated 26 100 people with access to electricity while avoiding 6 000 CO2 tons emissions. The impact numbers are based on a conservative calculation, which you can read more about here . This particular loan will be focused on the Kenyan market.”

Azuri 4, Kenya

“Azuri is one of the pioneering solar home system (SHS) companies in Africa and was founded in 2012. They are currently leveraging focused in-house R&D with contracted manufacturers and outsourced distribution partners in an effort to optimize efficiency in each stage of the supply chain.”

Daystar Power 11, Nigeria

“Through Daystar Power, Trine are financing the installation of solar systems in West Africa for commercial and industrial customers. The installation of solar systems drastically reduces dependence on expensive diesel generators and other polluting sources of power by providing an affordable and reliable energy source. In most cases, the solar system still needs to be complemented with a new, much smaller, generator in order to provide energy on those days when solar just isn’t enough.”

Country & partner distrobution per 1 March 2020

Solar partner distribution

Country distribution


Overview of projects by 1 March 2020


Want to hook up – check my Linkedin profile here: Kasper Bergholt @ Linkedin

Vellivs investeringer i olie, kul, tjæresand med mere – Vil du være med til at flytte 3,8 milliarder over til grønne investeringer


Velliv, Danmarks tredjestørste pensionsselskab, har 3,8 milliarder kroner investeret i kontroversielle selskaber: 900 millioner i kul, 644 millioner i olie og gas, 118 millioner i tjæresand og så videre.

Det vil Felix min gode kollega, en mand med et varmt hjerte & en superskarp hjerne — gøre noget ved!

Men han har brug for din hjælp!

Læs hvordan her: Velliv Pension – Stem for klimaet!

Velliv, Pension, investeringer i olie, kul og gs
3,8 milliarder kan flyttes fra kontroversielle investeringer over i bæredygtige, klimavenlige virksomheder.

Se også: Frikøb af dansk natur igennem Den Danske Naturfond

Join Trine – January 2020 stats / loan progress

Daystar Power 9, Nigeria

Status: Waiting to receive impact data

Daystar Power 7, Ghana

people with solar energy
28 tons CO2 reduced
13 solar systems installed

SolarHome 4, Myanmar

30195 people with solar energy
1443 tons CO2 reduced
6039 solar systems installed

Kingo 2, Guatemala

19925 people with solar energy
920 tons CO2 reduced
3985 solar systems installed

Daystar Power 5, Nigeria

people with solar energy
67 tons CO2 reduced
9 solar systems installed

More information

Clean energy / CleanTech 2018: List of crowdfunding platforms


2020 solar investments in Tanzania, Nigeria, Malawi & Kenya through Swedish crowd-funding platform Trine


Slå mobile apps fra på Google Ads | How to Exclude Mobile Apps in Google Ads

English version below…
I august 2018 ændrede Google på targetingmulighederne via AdWords. Tidligere kunne man slå visninger af displayannoncer i apps fra – en ting, der kan dræne budget hurtigt og lede til en masse junktrafik, hvis der køres med retargetingsegmenter (eller det er i hvert fald min opfattelse).

Frem til og med august 2018 kunne det gøres ved at tilføje ‘adsenseformobileapps.com’ under ‘placements‘. Fra og med august 2018 kan det kun gøres via Ads Editor.

En god guide her:
How to Exclude 141 Mobile App Categories in Google Ads (the Easy Way)

ENGLISH: How to Exclude Mobile Apps in Google Ads
I August 2018 Google changed the targeting options for GDN. Up until then, it was easily possible to turn of showing ads in mobileapps with a few clicks. Specifying ‘adsenseformobileapps.com’ under ‘placements’ did the trick.

From an advertiser’s perspective not being able to control placements in this way, is extremely problematic, especially if one runs broad retargeting campaigns. From Google’s perspective it makes sense, however, to monetize a lot for surplus inventory in their network pool (at least I assume so).

Se også: Optimering af Google Grants-konto

December’s investments: Atlantis Future Energy & Orbital Marine Power (Orkney)

Atlantis Future Energy project through Abundance Investment. Photo: Abundance Investment.
Atlantis Future Energy project through Abundance Investment. Photo: Abundance Investment.

In the middle of November I blogged about an investment in the cleantech British crowdfunding platform Abundance Investment. An introduction to Abundance Investment & Join Trine can be found here.

Læs mere December’s investments: Atlantis Future Energy & Orbital Marine Power (Orkney)

SolarHome, Myanmar

Illustration: Solar farm. Copryright: Join Trine.

Join Trine launched a new solar project yesterday through a new partner,  SolarHome which operates in Myanmar. Most of Join Trine’s investment offerings thus far have been on the African continent.

The project aims at raising €350,000 which is estimated to enable 16,000 people to get access to solar energy and replace the hazardous alternative, kerozene. The reduction of CO2 emissions will be in the 3,000 tons range.

I’ve added SolarHome to my small portfolio of Join Trine projects.

Read more about the project here.

Related posts
November’s cleantech investments: Equity in Abundance Investment & solar farm in Rwanda


November’s cleantech investments: Equity in Abundance Investment & solar farm in Rwanda

Syndicated to Linkedin: Cleantech investments

Solar farm (off-grid) in Rwanda through Join Trine

In October, I made two crowdsourcing investments in the cleantech / sustainable investment space. The first one is Join Trine which closed a new round this month with a new solar energy project in Rwanda.

2008 investors have raised €1,000,000 with an expected annual nominal investment rate of 6.75% for investments under €1,000 and 8.75% for investment higher than €1,000.

The project has – in one way or the other – an impact on 10 out of the 17 SDG’s (sustainable development goals). The proect is fully funded, and thus clused for new investments. The loan’s payback horizon is 42 months.

Graph showing payback rate and payback period. Source: Join Trine.

‘Meta-investment’ in British crowdfuding platform Abundance Investment through Seedr.

My first investment on Seedr was an equity investment in British Abundance Investment. Abudance Investment (founded 2009) has raised £79 million since its inception in 2012 covering 32 projects with £12 million paid out in returns. Abunadnce Investment operates within the following sectors: Ocean energy, Geothermal energy, wind energy, solar farms, renewables bonds & future energy projects.

Examples of investments closed in 2016, 2017 & 2018:

United Downs Geothermal
Atlantis Ocean Energy
Upper Pitforthie Windgen
Swindon Chapel Farm Solar

Solar energy project illustration from Abudance Investment. Source: Abundance Investment.

Abundance is helping build a more democratic and open financial system that gives people control over their money and how it’s invested. We want everyone to be able to take part in the transition to a better world and share in the financial benefits from doing so, be that through their investments, their ISA, or as a shareholder. (source)

Equity & ROI & Abudance
Equity share & expected return on investment: 4-15% per annum (gross); equity offered: 6.76%. All projects so far are tech-heavy / industrial, which I see as a great plus in comparison to the mixed projects (including a lot of ICO & pseudo AI stuff at e.g. Wefunder, in addition to being authorized and regulated by British Finalcialn Conduct Autority

Share type, dilution & preferential rights

A number of invenstors and potential investors have had access to asking questions to the Abudance team during the crowdfunding round. A question that often crops is the type of share (voting right), potential of dilution in regards to future rounds and, lastly, preferential rights.

Quoted here is Louise Wilson from Abudance Investment (quoted from forum post on Seedrs.com on November 21st. Comments can only be read by people who have signed up on the platform (no investment necessary though):

Abundance has only one class of shares all of which have voting rights (one vote per share) and all the shares have what are called pre-emption rights which protect you from owning a smaller percentage of the company than you started with (being diluted). If we look to raise capital for the business in the future, you will be offered the chance to subscribe for shares in order to maintain your current percentage ahead of any new investors (ie you have the right pre-empt them).

If the price of the individual shares is going up, then the value of your holding has gone up whether or not you can or want to buy more shares. The ‘problem’ would only come if the shares were being issued at a price below where you bought yours. If you don’t buy shares in that circumstance, both the value of your holding goes down and the proportion of the company you own goes down by a larger proportion.

Words of warning

Crowdfunding is considered high risk – and above text is not a recommendation by any means, just a description of two possibilites of investment within the cleantech / sustainability / impact investment range.

Also see: Clean energy / 2020 solar investments in Tanzania, Nigeria, Malawi & Kenya through Swedish crowd-funding platform TrineCleanTech 2018: List of crowdfunding platforms

Facebook Dynamic UTM Tagging, Nomenclature & Examples


UTM is an abbreviation for Urchin Tracking Module. The naming can be considered legacy as Urchin was aquired by Google in 2005; UTM tagging, however, remains the industry standard of tracking parameters in most web analytics suites and advertising platforms.

Short history of UTM tagging
Dynamic UTM tagging has been a part of AdWords for a long time and Google recommends this over static markup. Dynamic tagging entails that variables such as campaign name, adset name, ad name, bid type, etc. are inserted automatically instead of being statically coded into ad URL’s.

Such url’s can be recognized by ?gclid= prefix followed by a long string of dynamically generated characters. Facebook adds a similiar string with account setup for attribution modelling as part of Facebook Analytics.

Algorithmic matching of, for instance, more than 1000 campaigns with each 1000 ad groups with each 1000 ads makes this a very sound approach (never send a man to do a machine’s job!).

If the naming convetion/tagging is consistent, the number of campaigns, ad groups & ads could be infinite without causing a higher (human) work-load.

Also see: Optimering af Google Grants-konto

The five most common UTM parameters (standardized & popularized by Google Analytics)

  • Source, the referrer of the visitsn (e.g The Guardian, Facebook, Instagram)
  • Medium, the medium (.e. CPC, CPM, organic, referral)
  • Campaign, the name of a given campaign (Christmas, July, retargeting, always on)
  • Term, most commonly used for keywords in search ads or identifying audience groups (donation, brand name, men, 30-35)
  • Content, most commonly used for identifying content in ads (photo, video, canvas)

Omnichannel portability & anti-tracking initiatives
In favour of manual tagging, or semi-manual tagging, is tagging portability between systems. Google Analytics can interpret Adwords’ dynamic tags, but Facebook Analytics cannot; at least, I’ve not been able to make such a setup work. UTM parameters are a great solution in a time where cookie based targeting sees more and more restrictions, e.g. Do Not Track & Apples” Tracking Prevention initiative to ensure privacy in a post-Cambridge Analytica time.

Omnichannel remarketing
Standard UTM parameters, if they’re expressed into clear text in urls, can be read across platforms. Thus, it’s possible to create targeting or analysis nomenclatures that permit targeting based on information that’s normally only available to one system (e.g. Facebook) for use on another platform (e.g. Google, Linkedin, Twitter, Portrait, Adobe Campaign or Agilic) or display advertising across of thousands of platform when bought through RtB platforms that offer simple URL matches (which all do). A walk-through of such a setup will have to wait to a dedicated blog post.

Facebook dynamic tagging
I’m unsure as to when Facebook implemented and made publicly available their dynamic tagging solution. The earliest mentions I can find on blogs is around February 2018. Facebook’s official guide can be found here About URL parameters. It’s a good starting point.

I can llowing two Linkedin Pulse posts  How to get Auto UTM tagging in your Facebook Ads campaigns? and Use Dynamic Facebook URL Parameters to tag your campaigns (UTM)

The variables supported are:

One-variable example – encoding and decoding city names
A concrete example from a campaign we’re launching tomorrow:


‘&’ marks the string as a supplement/suffix to the exising URL including its manually added parameters ‘utm_City’ declares the variable name. ‘{{adset.name}}’ contains the variable (‘adset.name’) which will be populated automatically by Facebook based on the campaign’s adsets (in this campaign, we’re using the adset name to identify 15 city groupings.

The ‘adset.name’ variables are not dynamically encoded, but manually setup in a comples matrix in Ads Manager.

Ensuring variable consistency when editing campagins & ad sets

It’s not an uncommon practice to change campaign and/or ad set names — I do this regularly especially when cloning existing/old including their adsets in order to save time. How does this affect dynamic tagging?

According to Facebook:

Name-based URL parameters will be set to the names provided for your campaign, ad set or ad when they are first published. We’ll use those names as the parameter values during replacement. You can still edit your URL and campaign, ad set or ad names, but the parameters will always refer to the original names.

Two to two variables & two to one variables

It’s possible to encode all Facebook variables (i.e. ad_id={{ad.id}}; adset_id;{adset.id}}; campaign_id={{campaign.id}}; ad_name={{ad.name}}; adset_name={{adset.name}}; campaign_name={{campaign.name}} into one UTM tag. Conversely, it’s also possible to separate each Facebook variable into single UTM tags.


Two Facebook variables in two UTM variables:

Two Facebook variables in one UTM variable:


Bag om en lead ads-kampagne på Faebook | Beskyt krigens børn

Kontekst for: Safe Schools | Beskyt krigens børn-kampagnen på Facebook
I Folkekirkens Nødhjælp kører vi for tiden en underskriftskampagne. Kampagnefokus er toleddet: 1) Situationen i Syrien; 2) Børns vilkår i krigsramte områder generelt betragtet.

Kontekstmæssigt er kampagnen centreret omkring Safe Schools Declaration.

Kampagnens KPI’er er af gode grunde ikke offentligt tilgængelige. Men målsætningen har været (for os) et klassisk mix af branding, leadindsamling, donoraktivering & re-aktivering kombineret med et fokuseret, målbart eksperiment/forsøg med Facebooks lead ads-annonceringsformat & -model.

To sideløbende spor målgruppemæssigt
I kampagneperioden køres to sideløbende spor: 1) engagementskabende (primært målrettet followerbasen, 221.000 stor; 2) konverterende spor (segmentstørrelse omkring 1,200.000, primært kvinder, primært bosiddende i landets større byer, primært gift eller forældre).

Opslagstyper: Lead ads på Facebook
Opslag 1: Klassisk klikopslag (billede i 1200×628). Klikbart område er 1) billedet; 2) kliktekst (Beskyt krigens børn. Klik for at skrive under her).

Skærmdump af annoncen:

Annoncen performer over gennemsnit — trods der mangler de klassiske NGO-parametre, særligt manglende billede af de mennesker, bomber rammer (her ville det typisk være et barn).

Læs mere Bag om en lead ads-kampagne på Faebook | Beskyt krigens børn